Did you know that you may be losing significant sales if your website isn't visibly secure?
As online shoppers become savvier, they make purchase decisions based on their knowledge of online security. Before completing a transaction or sharing their personal information with you, your visitors need to trust you.
To earn trust and completed transactions; customers need to see that your website is legitimately conducting secure transactions.
Differentiate your site by purchasing a Secure Socket Layer (SSL) Certificate. The technology behind SSL Certificates encrypts and protects information transmitted over the Web. If your website manages personal information or transactions, you may need a certificate that has a higher level of authentication—where your business is reviewed and approved as a legitimate and secure business by an unbiased third party. The trustworthiness of the SSL Certificate brand you select may be important because that shows online visitors the website was reviewed by a brand they know and trust.
Invest in the future of your business; build consumer confidence and online profit by selecting the right SSL Certificate brand.
There are many different terms and phrases thrown around when you are shopping for a SSL certificate. Below are the meanings to some of the terms that we use.
This is the most basic form of validation. During the SSL sign up process the domain name owner is verified by contacting the administrative email address on the domain. No further checks are made on the organisation or any physical address. This is the cheapest certificate but also the least trusted.
When you purchase the this type of SSL certificate the authority (E.G. Verisign) verifies that the domain name you use on the certificate is in fact yours. In addition to this other details are verified such as your name and address (or that of your organisation). This provides additional assurance to your web site visitors that they can trust your content.
Extended Validation goes beyond the already extensive checks of organisation validation by verifying the legal existence of your organisation that is registering the certificate. The authority (E.G. Verisign) will also check with your organisation directly if it intended to issue the certificate in question. This validation shows the commitment of your organisation to the importance of the security of customer data and privacy.
Encryption is the process that SSL uses to secure data sent between your web server and client web browsers. It ensures that sensitive data such as passwords and credit card numbers can not be intercepted by a third party and read. Encryption is rated by its number of bits; the higher the bits the stronger the encryption and the more secure sensitive data is. For example, 256 bit encryption is much stronger than 128 bit encryption.
Some SSL authorities offer a warranty on their SSL. This warranty is designed to protect you from any errors where a certificate is mis-issued to a fraudulent site. In such a case where your visitors lose money due to this error you will be covered by the authority up to the amount advertised for the certificate you purchased. Rest assured that everyone takes great care to make sure that we and the SSL authority issue the certificate to the correct domain and organisation that purchased it.
The green bar is implemented by some modern web browsers that gives a clear indication to visitors that the SSL certificate and the security of your website is trusted by the web browser. This is a convenient and highly visible sign of trust for visitors.
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